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  • A woman stands and smiles in her sewing shop called The Makehouse in Victoria, BC.
    Fashion

    In Conversation with Jenny // The Makehouse

    January 27, 2021 /

    "The Makehouse is not just a shop. It's a place where magic and learning happens. We don't just sell sewing supplies, we are mentors that can help with whatever stage you're at on your sewing journey. Some people come in just for ideas, others need more hand-holding to plan their first project. We are also sewing cheerleaders. In case you don't think you can do it — we know you can!"

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    In Conversation with Dave // Oxford

    May 20, 2020
    The owners of a consignment shop in Victoria, BC.

    In Conversation with Deanna & Courtney // MONA Consignment

    February 17, 2021

    In Conversation with Khloe // Amelia Lee Boutique

    July 19, 2020
  • Melodie, the owner of Elate Cosmetics in Victoria, BC.
    Beauty

    In Conversation with Melodie // Elate Cosmetics

    January 20, 2021 /

    "My strategy from day one has been to build a safe space. A community where people feel like they belong, with the mandate that beauty is for everyone. We have always used what we call 'role models' in our campaigns, humans that you would maybe have never seen in a makeup photo shoot before because of the preconceived notion of who beauty is for. The other thing that makes us stand out online is our honesty. We are always very forthcoming with info about our successes and failures, and we ask our community to shape the future of our company."

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    A shopowner stands outside her shop doors.

    In Conversation with Stephanie // Open House

    June 21, 2020

    Shops Are Re-opening!

    May 15, 2020
    A shopkeeper sits in her store window.

    In Conversation with Stef // Lore General Store

    July 1, 2020
  • The owner of Tulipe Noire, a clothing store in Victoria, BC, stands inside her shop.
    Fashion

    In Conversation with Kari // Tulipe Noire Clothing

    January 13, 2021 /

    "I have always been a lover of art. My late mother was an artist and through her I met many wonderful artists and was raised to appreciate the arts in general. I minored in Art History and I have an astute appreciation for how important art is in our culture. I intend to continue to represent artists in my store. I think it adds something very special to the environment and helps the artists themselves."

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    In Conversation with Margot // Verve Fashion

    August 9, 2020
    A mosaic of storefronts with paper on the windows during COVID-19 lockdown.

    COMING (very) SOON!

    May 11, 2020

    In Conversation with Dave // Oxford

    May 20, 2020
  • Fashion

    In Conversation with Aleisha // Footloose Shoes

    January 10, 2021 /

    "I would say running your shop is twice as much work as you would ever expect. You have to think of so many things that you wouldn't imagine. Like who cleans the bathroom? Making sure you always have tape — it’s the little things! But owning a shop is hard work and takes a lot of time and commitment, so be prepared to give up a lot of personal time for the business. In the end, if you love it, it can be worth it, but it's a tougher go with so much online ... and now with Covid, it can really be challenging."

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    Shopowner sits in her shop.

    In Conversation with Lara // Frances Grey

    June 14, 2020

    In Conversation with Talia // Love Medals

    July 22, 2020
    A mosaic of storefronts with paper on the windows during COVID-19 lockdown.

    COMING (very) SOON!

    May 11, 2020
  • Beauty

    In Conversation with Jordan // Lucky Cat Barber Collective

    January 6, 2021 /

    "All I wanted to do was be wild and free with the clipper. I wanted to do weird asymmetrical styles that involved breaking the rules, and so after working in a salon for a while, I took the leap and applied at Victory Barber, where I grew into the barber I am today. It was the push I needed to be able to explore every new angle with my scissors and clippers. "

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    Three salon owners smile at camera while sitting on chairs.

    In Conversation with Dylan, Jen & Laurie // Shampoo Hair Bar

    June 17, 2020
    Michelle & Metka outside Public Mercantile

    In Conversation with Michelle & Metka // Public Mercantile

    November 9, 2023
    A shop owner sits on a stool in her shop for a portrait in Victoria, BC.

    In Conversation with Claudia // Bernstein & Gold

    May 17, 2020
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