Lifestyle
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In Conversation with Michelle & Metka // Public Mercantile
Name: Michelle Ardiel & Metka Lazar Shop: Public Mercantile Address: 1804 Government St, Victoria BC Instagram: @publicmercantile Can you describe Public Mercantile? Our shop is lovingly curated by Michelle and Metka — every piece that is in the shop went through a lot of thought. Our shop is full of delights, from fashion to books to skincare to homewares to gifts. Lots of people tell us we are the best gift shop in Victoria, the best place to find special things to give to others (and yourself!). We wanted to offer a different kind of retail experience in Victoria, one in which the brand and the items within our…
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In Conversation with Melissa // Quantum Yoga Club
"I truly believe that Victoria has a big enough pie that all studios can have a piece. If you want to open a yoga studio, I would suggest that you find your niche. What separates you from the other well-established studios? What is your studio’s vibe and culture going to be? Who are you going to realize this vision with? Although it can seem like a luxurious career — and trust me it’s super sweet — it’s also a lot of work, a ton of admin, and time management."
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In Conversation with Jill // Side Street Studio
"Side Street Studio has represented almost 600 artists in 37 years. All the artists are from British Columbia, primarily Vancouver Island, the Gulf Islands, the Sunshine Coast and Vancouver. It is hard to summarize so many amazing personalities and their work, but you can feel it in the store. As every piece is handmade, it reflects the heart of the artist that made it."
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In Conversation with Katrina // Market Collective
"Be vigilant about what really matters. Remember to ask yourself: what is the heart of what you are doing in your business? Is it just about money … or does it have a deeper meaning and intention behind it, whether that be supporting local artists or simply providing something of beauty, however that may be defined? A business with heart is what our community needs. The village is what matters in the end."
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In Conversation with Katharine // barreMADE
"Be prepared to work harder than you can imagine and accept that the unexpected can and will happen. At times, it will be a roller coaster ride. Through it all, don’t lose focus on why you are pursuing this. There will be days you want to give up, but focus on the positive, turn to your support people and be willing to adapt. Things may not work out at first, but instead of giving up, try again. Keep going. There is nothing more rewarding than pursuing your passion."
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In Conversation with Sandy, Cathy & Karen // Merchant Quarters General Store
"Really we haven't had too many surprises . . . oh wait, there was one: our store's grand opening was March 12 [2020] and we had to close on March 18. We joke that we now hold the world record for the single biggest retail failure in history — shuttered after 6 days! So . . . you run with it. Rely on key staff, communicate about what is going on a lot, stay positive and go after whatever opportunities you can think of."
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In Conversation with Nicole, Alex & Audra // Thorn & Thistle
"We hope to gain greater perspective. For some this has meant the end of an era, and for others, the beginning. We believe it’s so important to always give others whatever support you can, financial, emotional or otherwise. Everyone is doing their best, and you never know the whole story. In terms of growth, we want just that: to continue expanding our business while remaining who we are."
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Checking In with Khloe, Iain & Talia // Amelia Lee, Shopify & Love Medals
It’s been a crazy few months since we originally chatted with some shop owners — and in that time, they’ve been through the emotional roller coaster of frantic shop closures, hustling online, and slowly reopening with all its rules and challenges. We’re taking a breath to check in with two quick questions to see how they’ve been doing. (Part 2)
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In Conversation with Khloe // Amelia Lee Boutique
"I did what I had to do to keep my business going and my children fed. I had to lay off my entire staff and could not pay rent at one of my locations for two months. I was hit hard financially, but because of all the hard decisions I made during closure, it allowed me to reopen both the stores now. I find strength because I have two beautiful children, an incredible team of women that work for me, and a community that I call home. I do it for everyone."
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In Conversation with Alison & Darian // Noanoko
"We don't tend to look at trends – I have never worked that way. It feels as though you aren't growing, reaching or challenging yourself as a designer if you only talk about what's current or on trend. The more important focus to me is how can we create something which draws people in, or how do we re-interpret a specific design detail, and so on. Be aware of your industry at large but try to interpret what that looks like for your own brand or company. Never copy."