"I am constantly evaluating and looking at numbers. I have a math degree in finance (some don’t know that about me!) so I’m always looking at that. I need to feel like I have my finger on the pulse. If it’s not selling, I try to not take it personally and I move on. Simple as that."

"My advice to someone opening up a shop would be to keep it simple. Have one concept and do it well. To myself? It's ok to say 'no' and you don't have to be liked by everyone. Find your community, it's everything."

"The Dancing Lily might have been named after me in the beginning, but I wouldn't have been able to dance in the first place without my mom’s businesses. She is the best teacher I've ever had and she's the reason I am who I am. I think the store’s name is a love story between a mother and her daughter."

"We use the best fabrics we can find and the simplest design possible. The clothes we make need to last style-wise as the fabric gets better with wear. I think the aesthetic comes from the simple design. Manufacturing in Canada in order to keep the cost on point means it’s necessary to strip the fuss."