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  • A shopowner leans on the doors at the front of her store.,
    Fashion

    In Conversation with Alexa // A La Mode Consignment

    June 28, 2020 /

    "Closing was difficult, laying off my girls was difficult, not knowing if I could pay rent is still difficult. The first month after we closed, I was at the shop alone every day, cleaning, organizing, taking photos, posting on social media. Running, running, running, and asking: what do people want to buy? Do people want to buy? It was a race to nowhere. We have always had family meetings in our house, with my husband, me, and our two children. Last week we had a meeting and I told them I was burnt out, hustling, running, chasing. They all looked at me and said, so stop."

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    In Conversation with Khloe // Amelia Lee Boutique

    July 19, 2020
    Woman sitting on a cushion on the floor.

    In Conversation with Rebecca // Hughes Clothing

    May 31, 2020
    The owner of Tulipe Noire, a clothing store in Victoria, BC, stands inside her shop.

    In Conversation with Kari // Tulipe Noire Clothing

    January 13, 2021
  • Shop owner stands in front of the papered windows of her store in Victoria, BC.
    Fashion

    In Conversation with Erin // Reunion

    June 24, 2020 /

    "Even after 30 years of experience, it's hard to predict what is going to sell. Once we find a line that fits well and is good value for the price, we order core styles (proven best-sellers), then add exciting trends of the season, keeping in mind our climate, and most importantly, our customers."

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    A shopowner leans on the doors at the front of her store.,

    In Conversation with Alexa // A La Mode Consignment

    June 28, 2020

    Checking In with Khloe, Iain & Talia // Amelia Lee, Shopify & Love Medals

    August 30, 2020
    The owners of a consignment shop in Victoria, BC.

    In Conversation with Deanna & Courtney // MONA Consignment

    February 17, 2021
  • A shopowner stands outside her shop doors.
    Beauty,  Fashion,  Lifestyle

    In Conversation with Stephanie // Open House

    June 21, 2020 /

    "I don’t worry too much about trends. Although I am aware of what is going on, it’s never been that important to me. I prefer to stick with a set theme or palette for the season. I try to choose timeless, well-made pieces in classic silhouettes, so they can be worn for multiple seasons and years. It’s about creating a wardrobe of pieces you love and bring you joy, buying less and investing in well-made products."

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    In Conversation with Jordan // Lucky Cat Barber Collective

    January 6, 2021
    A shopkeeper sits in her store window.

    In Conversation with Stef // Lore General Store

    July 1, 2020

    In Conversation with Natalie // The Natural Hair Salon

    August 2, 2020
  • Three salon owners smile at camera while sitting on chairs.
    Beauty

    In Conversation with Dylan, Jen & Laurie // Shampoo Hair Bar

    June 17, 2020 /

    "The decision to take on debt in order to stay in business has been a tough one, especially since we have never had to carry any debt with the business before this. We have also decided to sell our products online, which is brand new to us. Not too sure how it will all work out! Looking forward to the time on the other side of this."

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    A mosaic of storefronts with paper on the windows during COVID-19 lockdown.

    COMING (very) SOON!

    May 11, 2020
    A shopkeeper sits in her store window.

    In Conversation with Stef // Lore General Store

    July 1, 2020
    Michelle & Metka outside Public Mercantile

    In Conversation with Michelle & Metka // Public Mercantile

    November 9, 2023
  • Shopowner sits in her shop.
    Beauty,  Fashion

    In Conversation with Lara // Frances Grey

    June 14, 2020 /

    "Frances Grey blurs the lines. She challenges and redefines the feminine style of dressing. We aren't defined by one way or one gender. We have so many layers and desires and needs. Frances Grey provides women with multi-layers to explore their style, moods and vibes. She loves old world, classic structured pieces, art deco, utterly feminine and modern masculine styles. It’s beauty and elegance combined with the refined, edgy and playful sides we all possess!"

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    Shops Are Re-opening!

    May 15, 2020
    A shop owner sits on a stool in her shop for a portrait in Victoria, BC.

    In Conversation with Claudia // Bernstein & Gold

    May 17, 2020

    In Conversation with Ila // Barber and Fritz

    July 5, 2020
  • Man sitting on pathway in front of a building surrounded by trees.
    Community

    In Conversation with Iain // Shopify

    June 11, 2020 /

    "Keep telling people! The best thing you can do is talk about your business, ask what people think, how it could be better. Ask your current customers, ask your family, ask your dream customer to check the site out! There is a great Shopify guide on getting sales; it’s made for starting out but I recommend it to anyone for just a reminder that you do have some control over bringing folks to your site."

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    Shops Are Re-opening!

    May 15, 2020

    In Conversation with Ariel & Jess // Iyé Creative

    July 12, 2020

    Support Local Giveaway — Official Rules

    December 6, 2020
  • Community

    Support Black-Owned Businesses & Creators

    June 5, 2020 /

    A list to help support Black-owned businesses and creators #blacklivesmatter

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    Checking In with Khloe, Iain & Talia // Amelia Lee, Shopify & Love Medals

    August 30, 2020
    A mosaic of storefronts with paper on the windows during COVID-19 lockdown.

    COMING (very) SOON!

    May 11, 2020
    Man sitting on pathway in front of a building surrounded by trees.

    In Conversation with Iain // Shopify

    June 11, 2020
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