"Even after 30 years of experience, it's hard to predict what is going to sell. Once we find a line that fits well and is good value for the price, we order core styles…
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"I don’t worry too much about trends. Although I am aware of what is going on, it’s never been that important to me. I prefer to stick with a set theme or palette for…
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"Frances Grey blurs the lines. She challenges and redefines the feminine style of dressing. We aren't defined by one way or one gender. We have so many layers and desires and needs. Frances Grey…
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"I am constantly evaluating and looking at numbers. I have a math degree in finance (some don’t know that about me!) so I’m always looking at that. I need to feel like I have…
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"My advice to someone opening up a shop would be to keep it simple. Have one concept and do it well. To myself? It's ok to say 'no' and you don't have to be…
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"The Dancing Lily might have been named after me in the beginning, but I wouldn't have been able to dance in the first place without my mom’s businesses. She is the best teacher I've…
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"We use the best fabrics we can find and the simplest design possible. The clothes we make need to last style-wise as the fabric gets better with wear. I think the aesthetic comes from…
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"I have quickly learned to stay fluid during this time and deal with what is right in front of me. Although the shop is physically closed right now, our online sales are increasing daily.…
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We are excited to see some life return to our city in the way of our local merchants! We are compiling a list of small businesses that have opened their doors, ready…
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We are so excited to bring you conversations with our favourite local small business owners and leaders, news from the industry, and create a community of #supportlocal advocates — be sure to sign…
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