"My strategy from day one has been to build a safe space. A community where people feel like they belong, with the mandate that beauty is for everyone. We have always used what we call 'role models' in our campaigns, humans that you would maybe have never seen in a makeup photo shoot before because of the preconceived notion of who beauty is for. The other thing that makes us stand out online is our honesty. We are always very…
"I have always been a lover of art. My late mother was an artist and through her I met many wonderful artists and was raised to appreciate the arts in general. I minored in Art History and I have an astute appreciation for how important art is in our culture. I intend to continue to represent artists in my store. I think it adds something very special to the environment and helps the artists themselves."…
"I would say running your shop is twice as much work as you would ever expect. You have to think of so many things that you wouldn't imagine. Like who cleans the bathroom? Making sure you always have tape — it’s the little things! But owning a shop is hard work and takes a lot of time and commitment, so be prepared to give up a lot of personal time for the business. In the end, if you love it,…
"All I wanted to do was be wild and free with the clipper. I wanted to do weird asymmetrical styles that involved breaking the rules, and so after working in a salon for a while, I took the leap and applied at Victory Barber, where I grew into the barber I am today. It was the push I needed to be able to explore every new angle with my scissors and clippers. "…
"As ever, in business, being flexible, adaptable, and remaining calm, have served Ruth & Dean best. We restrategize frequently to adjust to the shifting landscape and expectations of our customers. We throw out goals all the time these days and start fresh with a new plan of attack. I also consistently adjust my idea of what success looks like. In this climate and for today, success is surviving and preserving as many jobs as possible." - Susannah…
"More than ever before, running a business is a moving target so be willing to change. Things aren’t always going to look and feel the way you wish they would and that’s ok. If you stay flexible and adjust your expectations then you’ll see that there are still a lot of wonderful things happening in these dark times. Now more than ever before, we need to come together as a community and support each other, so reach out — we're…
"We hope to gain greater perspective. For some this has meant the end of an era, and for others, the beginning. We believe it’s so important to always give others whatever support you can, financial, emotional or otherwise. Everyone is doing their best, and you never know the whole story. In terms of growth, we want just that: to continue expanding our business while remaining who we are."…
"After a month of a lot of crying and a downward spiral of negativity, I made a conscious decision to stop worrying about what wasn’t happening and be grateful for what was happening in the moment. For me, I absolutely love making and selling candy. I go to work happy every single day. Once I made that positive mental shift, great things started to happen."…
It’s been a crazy few months since we originally chatted with some shop owners — and in that time, they’ve been through the emotional roller coaster of frantic shop closures, hustling online, and slowly reopening with all its rules and challenges. We’re taking a breath to check in with two quick questions to see how they’ve been doing. (Part 2)…
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