In Conversation with Bianca // Biophilia

July 26, 2020

"Our design process is to treat each project as unique. Projects are most successful when there exists a trusting, open collaboration between all of the parties involved in the design and build process. I believe the general design consciousness is becoming more attuned to the importance of landscape and natural elements to the enjoyment and health of the people that will be living in the space."…

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Design Fashion

In Conversation with Talia // Love Medals

July 22, 2020

"Be open to what makes sense. If you need to adjust and shift gears, do it, and if you can find a way to be excited about it, even better. Victoria has a strong sense of community. Connect with people who believe in what you’re doing and build your support team. Think creatively and always be open to opportunities, as you never know where they can lead. Dr. Bonnie Henry wearing a Love Medal on TV was a result of…

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Fashion Lifestyle

In Conversation with Khloe // Amelia Lee Boutique

July 19, 2020

"I did what I had to do to keep my business going and my children fed. I had to lay off my entire staff and could not pay rent at one of my locations for two months. I was hit hard financially, but because of all the hard decisions I made during closure, it allowed me to reopen both the stores now. I find strength because I have two beautiful children, an incredible team of women that work for me,…

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Design Lifestyle

In Conversation with Alison & Darian // Noanoko

July 15, 2020

"We don't tend to look at trends – I have never worked that way. It feels as though you aren't growing, reaching or challenging yourself as a designer if you only talk about what's current or on trend. The more important focus to me is how can we create something which draws people in, or how do we re-interpret a specific design detail, and so on. Be aware of your industry at large but try to interpret what that looks…

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Community Food

In Conversation with Ariel & Jess // Iyé Creative

July 12, 2020

"During this COVID crisis, the inequalities within oppressed communities increased exponentially, unveiling the incapacity of the system to distribute the wealth and work on systemic issues. Taking accountability in this historical time in humankind, we started to create different garden beds in our backyard to limit our dependence on grocery stores and stop supporting the international agricultural business. In our search for answers about how to give people tools of liberation, we found out that gardening is a resilient act…

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In Conversation with Nicole & James // Mango’s Boutique

July 8, 2020

"Our clients’ style changes as they age, so we have to always be careful and pay attention to what they are wanting. Sometimes when you’ve carried a line too long it gets “old” ... you have to learn to let go and find something new and fresh. Over all the years in business, it doesn’t get easier, it gets more challenging in what you bring in, as there are so many different styles and trends to accommodate for."…

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In Conversation with Ila // Barber and Fritz

July 5, 2020

"I've always been rebellious and creative — I was a wild teenager! I moved out of my home at a very young age and I knew I needed to find a career that allowed me to be creative, social, was something in the fashion industry and that provided me autonomy. I've always loved cutting hair. I cut my first bob with kitchen scissors when I was nine years old on my little girlfriend and her mom said it was the…

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Beauty Food Lifestyle

In Conversation with Stef // Lore General Store

July 1, 2020
A shopkeeper sits in her store window.

"Not very often do we get the time where there is no one around and for us to figure out what works and what doesn't. Reach out to people in your community and ask for advice. Now more than ever, people are in the spirit of helping and it's a great time to make new connections. Remember there is light at the end of the tunnel."…

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In Conversation with Alexa // A La Mode Consignment

June 28, 2020
A shopowner leans on the doors at the front of her store.,

"Closing was difficult, laying off my girls was difficult, not knowing if I could pay rent is still difficult. The first month after we closed, I was at the shop alone every day, cleaning, organizing, taking photos, posting on social media. Running, running, running, and asking: what do people want to buy? Do people want to buy? It was a race to nowhere. We have always had family meetings in our house, with my husband, me, and our two children.…

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In Conversation with Erin // Reunion

June 24, 2020
Shop owner stands in front of the papered windows of her store in Victoria, BC.

"Even after 30 years of experience, it's hard to predict what is going to sell. Once we find a line that fits well and is good value for the price, we order core styles (proven best-sellers), then add exciting trends of the season, keeping in mind our climate, and most importantly, our customers."…

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