Art + Design Lifestyle

In Conversation with Alison & Darian // Noanoko

July 15, 2020

"We don't tend to look at trends – I have never worked that way. It feels as though you aren't growing, reaching or challenging yourself as a designer if you only talk about what's current or on trend. The more important focus to me is how can we create something which draws people in, or how do we re-interpret a specific design detail, and so on. Be aware of your industry at large but try to interpret what that looks…

Continue Reading

Community Food

In Conversation with Ariel & Jess // Iyé Creative

July 12, 2020

"During this COVID crisis, the inequalities within oppressed communities increased exponentially, unveiling the incapacity of the system to distribute the wealth and work on systemic issues. Taking accountability in this historical time in humankind, we started to create different garden beds in our backyard to limit our dependence on grocery stores and stop supporting the international agricultural business. In our search for answers about how to give people tools of liberation, we found out that gardening is a resilient act…

Continue Reading


In Conversation with Nicole & James // Mango’s Boutique

July 8, 2020

"Our clients’ style changes as they age, so we have to always be careful and pay attention to what they are wanting. Sometimes when you’ve carried a line too long it gets “old” ... you have to learn to let go and find something new and fresh. Over all the years in business, it doesn’t get easier, it gets more challenging in what you bring in, as there are so many different styles and trends to accommodate for."…

Continue Reading


In Conversation with Ila // Barber and Fritz

July 5, 2020

"I've always been rebellious and creative — I was a wild teenager! I moved out of my home at a very young age and I knew I needed to find a career that allowed me to be creative, social, was something in the fashion industry and that provided me autonomy. I've always loved cutting hair. I cut my first bob with kitchen scissors when I was nine years old on my little girlfriend and her mom said it was the…

Continue Reading

Beauty Food Lifestyle

In Conversation with Stef // Lore General Store

July 1, 2020
A shopkeeper sits in her store window.

"Not very often do we get the time where there is no one around and for us to figure out what works and what doesn't. Reach out to people in your community and ask for advice. Now more than ever, people are in the spirit of helping and it's a great time to make new connections. Remember there is light at the end of the tunnel."…

Continue Reading


In Conversation with Alexa // A La Mode Consignment

June 28, 2020
A shopowner leans on the doors at the front of her store.,

"Closing was difficult, laying off my girls was difficult, not knowing if I could pay rent is still difficult. The first month after we closed, I was at the shop alone every day, cleaning, organizing, taking photos, posting on social media. Running, running, running, and asking: what do people want to buy? Do people want to buy? It was a race to nowhere. We have always had family meetings in our house, with my husband, me, and our two children.…

Continue Reading


In Conversation with Erin // Reunion

June 24, 2020
Shop owner stands in front of the papered windows of her store in Victoria, BC.

"Even after 30 years of experience, it's hard to predict what is going to sell. Once we find a line that fits well and is good value for the price, we order core styles (proven best-sellers), then add exciting trends of the season, keeping in mind our climate, and most importantly, our customers."…

Continue Reading

Beauty Fashion Lifestyle

In Conversation with Stephanie // Open House

June 21, 2020
A shopowner stands outside her shop doors.

"I don’t worry too much about trends. Although I am aware of what is going on, it’s never been that important to me. I prefer to stick with a set theme or palette for the season. I try to choose timeless, well-made pieces in classic silhouettes, so they can be worn for multiple seasons and years. It’s about creating a wardrobe of pieces you love and bring you joy, buying less and investing in well-made products."…

Continue Reading


In Conversation with Dylan, Jen & Laurie // Shampoo Hair Bar

June 17, 2020
Three salon owners smile at camera while sitting on chairs.

"The decision to take on debt in order to stay in business has been a tough one, especially since we have never had to carry any debt with the business before this. We have also decided to sell our products online, which is brand new to us. Not too sure how it will all work out! Looking forward to the time on the other side of this."…

Continue Reading

Beauty Fashion

In Conversation with Lara // Frances Grey

June 14, 2020
Shopowner sits in her shop.

"Frances Grey blurs the lines. She challenges and redefines the feminine style of dressing. We aren't defined by one way or one gender. We have so many layers and desires and needs. Frances Grey provides women with multi-layers to explore their style, moods and vibes. She loves old world, classic structured pieces, art deco, utterly feminine and modern masculine styles. It’s beauty and elegance combined with the refined, edgy and playful sides we all possess!"…

Continue Reading

Common phrases by